Evan I. Schwartz is an author and storyteller focused on innovation. He served as writer and producer for SAVED BY THE SUN, the groundbreaking documentary about the challenge of solar power for the NOVA science series on PBS (http://www.pbs.org/wgbh/nova/tech/saved-by-the-sun.html). His books include JUICE: The Creative Fuel That Drives World-Class Inventors (Harvard Business Press). Evan is currently Director of Storytelling for Innosight, a global growth strategy consulting firm based in Boston. A former technology editor at BusinessWeek, Evan has also been a contributing writer for WIRED and MIT Technology Review.